MSNBC called this “The book that’s too hot for Rolling Stone.”
Chicago Sun-Times columnist Cathleen Falsani reports in her Friday, January 28, 2005 posting “God is everywhere -- except pages of Rolling Stone” that RS originally rejected an ad placement by Zondervan Publishing for its new Bible translation, Today’s New International Version [TNIV].
I wasn’t at all surprised that RS would reject an ad for a Bible. It’s not exactly their reputation, just as you won’t find certain [de-]vices advertised in Christianity Today. But Falsani noted that RS “for years published notices for the Universal Life Church’s mail-order ordination in its classified ads.” And apparently the Jan. 26 issue had a small ad for T-shirts that depict Jesus with the words “Put down the drugs and come get a hug.”
Well, that’s a horse with no name. Somebody at Rolling Stone, by chance, on something? They certainly have the right to set an ad policy, but what it is, ain’t exactly clear. Oh, wait -- I’m expecting logic.
The ad rejection stirred up enough national interest that RS changed its mind, accepting the ad, and Zondervan moved its publishing date for the TNIV up to take advantage of the buzz.
2 comments:
I'm finding it hard to image that there will be much difference between NIV and TNIV. Maybe RS just didn't want to promote redundancy. Oh, wait--that would be attributing logic, too.
SSS
(sorry so snarky)
"Put down the drugs and come get a hug," eh?
Please, dear God, don't let that get turned into a praise song for "contemporary worship Sunday." ;-)
-- LutheranChik (whose drug of choice is caffeine, delivered via good Fair Trade coffee...but who seems to experience hugs from The Boss despite her habit;-))
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